DUBAI: French Algerian singer Lolo Zouai has been unveiled as one of many stars of French vogue home Kenzo’s Fall-Winter 2022 marketing campaign.
The flower-filled assortment is the brainchild of Kenzo’s inventive director Nigo, a Japanese clothier and founding father of streetwear label A Bathing Ape whose actual title is Tomoaki Nagao.
Kenzo shone a highlight on Zouai on Instagram this week, sharing a snap of the 27-year-old musician in a gilet adorned with outsized blue poppies.
“@LoloZouaï, the French-born American R&B and pop musician, blooming within the Fall-Winter 2022 assortment KENZO poppy Gilet by @Nigo,” the submit was captioned.
Regardless of Kenzo’s omission of her Algerian roots, the singer just isn’t one to draw back from her heritage.
The truth is, in 2020 she launched a music video for her track “Desert Rose” that was an on-screen celebration of her North African lineage.
Filmed in an unnamed village located in Morocco’s Essaouira, the Emilie Badenhorst-directed clip captured the star’s emotions of displacement and determined longing to reconnect along with her father’s facet of the household’s tradition and traditions.
“It is a story I’ve wanted to inform my entire life,” she beforehand shared with Arab Information. “I’m so grateful that I used to be capable of journey to North Africa and work with an incredible director and crew to create this video precisely as I noticed it in my thoughts.”
Zouai, who was born Laureen Zouai to a French mom and an Algerian father in Paris, has had a stellar 2022 to this point, releasing her newest single “Give Me a Kiss” in April and becoming a member of pop famous person Dua Lipa on her “Future Nostalgia” tour because the opening act.
It seems that the style world is beginning to be aware of the singer too.
The “Excessive Highs to Low, Lows” hitmaker is a Coach favourite and has appeared in a number of of the American model’s campaigns.
She additionally has advertorials for Tommy Denims beneath her belt and beforehand teamed up with sportswear large Adidas alongside different notable figures hailing from France, together with Manchester United footballer Paul Pogba and rappers Vald and Dinos, for the model’s “Change is a Staff Sport” marketing campaign.
In the meantime, when she’s not sitting entrance row at luxurious vogue reveals or posing for advertorials, she could be discovered acting at among the hottest tickets throughout Style Month.
Up to now she has carried out at New York Style Week for Saint Laurent in addition to at KidSuper’s surreal Spring 2021 present.