JEDDAH: Two traditional Fifties-themed diner choices from Hong Kong have made their technique to Jeddah Season’s grand theme park, Metropolis Stroll.
With classic music within the background, workers in “soda jerk” uniforms, and a one-page menu of burgers, fries and shakes, Burger Circus presents guests a “blast from the previous” expertise.
Burger Circus and cake store Butter arrived on Could 5 and can keep all through the 2 months of the Jeddah Season.
Each retailers belong to Black Sheep, a Chinese language firm with about 35 eating places in Hong Kong and one in Shanghai.
Jonathan Leung, operations director of Black Sheep, defined the idea behind each retailers, including that it’s “an honor” to be working in Jeddah.
“Burger Circus is a Fifties American diner. One of many co-founders of Black Sheep, Christopher Mark, grew up in Toronto, Canada, and his household used to personal diners, so he spent loads of time and rising up at a diner,” he mentioned.
“So it’s a bit little bit of nostalgic childhood reminiscences. He has at all times wished to open a diner.”
In an American diner, Leung mentioned, the menu presents a variety of selections for breakfast, lunch or dinner. “We simply wished to deal with simply two burgers, however in an American diner theme,” he mentioned.
Burger Circus additionally presents two facet orders, two milkshakes (vanilla and chocolate) and two drinks on its menu.
“We need to convey good meals and good tales to Jeddah; we simply need to do this,” he mentioned.
“Folks in Jeddah or in Saudi Arabia are open minded to attempt new issues. There’s room for every thing right here, we like it right here,” he added.
Speaking about Butter, Leung mentioned the background story is a few single mom with two youngsters, who works very laborious at a diner to make ends meet.
“She’s sturdy and beneficiant, however she’s additionally very sassy. That’s Butter,” he mentioned.
“Burger Circus and Butter go hand in hand and go very effectively collectively, it kind of got here from the identical period; diners favor traditional American cake,” he added.
Luke Barry, culinary director for Leylaty Group, labored with Black Sheep in Hong Kong for six years.
“I’ve at all times beloved Black Sheep eating places. We now have an excellent relationship, so I assumed Jeddah Season is an efficient alternative to convey them right here,” he mentioned.
“They’ve 30 to 35 eating places, area of interest burger eating places which might be very sturdy and conceptualized, and Saudi Arabia has loads of room for what they do. They’ve wonderful eating places, from informal to premium to Michelin star,” he added.
Barry mentioned that they tried to duplicate Hong Kong’s Burger Circus in Jeddah as a lot as doable.
“We spent 16 hours portray a wall (that’s equivalent to the department in Hong Kong), the precise posters that you just discover in Hong Kong, and the uniform is nearly precisely the identical,” mentioned Barry.
“It was crucial to us to make use of the very same playlist, to convey Hong Kong’s Burger Circus right here,” he added.