JEDDAH: AlUla is working towards changing into a dwelling museum of tradition with sustainability practices preserving its heritage and neighborhood, stated a senior member of the Royal Fee for AlUla.
Talking on the sidelines of the UN World Tourism Group assembly in Jeddah, Anita Mendiratta, the fee’s advisory board member, instructed Arab Information that AlUla was vastly totally different from different tourism tasks.
“It’s extremely particular from different tasks on this planet as a result of it isn’t a greenfield mission the place we’re beginning with a clear slate with an area that has by no means been inhabited or developed,” stated Mendiratta.
She added that AlUla had been right here for 1000’s of years, and the mission goals to protect its heritage and tradition and develop it.
“We now have over 70,000 individuals who have been a neighborhood in AlUla and have all the time referred to as it dwelling. So, we’re going there to develop tourism with them and for them, not simply round them,” she stated.
Mendiratta added: “We now have the outstanding cultural heritage that makes it a dwelling museum and a real masterpiece for the world. The town permits guests to know not simply this a part of the world, however its place in historical past.”
Because the mission goals to protect the previous and develop the longer term, Mendiratta stated that expertise can be a essential enabler for the mission.
“It’s an enabler first to assist folks perceive the historical past of AlUla, and get to know and respect all that it represents over 10,000 years of being chapters of a lifetime,” she stated.
We now have the outstanding cultural heritage that makes it a dwelling museum and a real masterpiece for the world.
“Individuals can find out about AlUla, regardless of the platform could also be and get a stronger sense of why they need to go to AlUla, however admire it as a spot and as a neighborhood,” she defined.
Mendiratta stated that sustainability practices in AlUla play a substantial position in environmental, financial and cultural improvement.
“Cultural sustainability is about defending and preserving all that AlUla represents, not simply selling it and taking a look at it from the perspective of creating positive that we have now that neighborhood integration for social, financial, cultural and environmental sustainability,” she stated.
Furthermore, Mendiratta stated that there’s a appreciable focus and funding in environmental sustainability.
“Nothing is completed in AlUla with out a clear evaluation of its match into the grasp plan. With regards to sustainability, we take a look at the affect by way of environmental footprint and the way we are able to engineer the entire essential metrics sooner or later,” she added.