JEDDAH: AlUla is working towards changing into a residing museum of tradition with sustainability practices preserving its heritage and group, stated a senior member of the Royal Fee for AlUla.
Talking on the sidelines of the UN World Tourism Group assembly in Jeddah, Anita Mendiratta, the fee’s advisory board member, instructed Arab Information that AlUla was vastly completely different from different tourism tasks.
“It’s extremely particular from different tasks on this planet as a result of it’s not a greenfield venture the place we’re beginning with a clear slate with an area that has by no means been inhabited or developed,” stated Mendiratta.
She added that AlUla had been right here for 1000’s of years, and the venture goals to protect its heritage and tradition and develop it.
“Now we have over 70,000 individuals who have been a group in AlUla and have at all times known as it residence. So, we’re going there to develop tourism with them and for them, not simply round them,” she stated.
Mendiratta added: “Now we have the exceptional cultural heritage that makes it a residing museum and a real masterpiece for the world. The town permits guests to grasp not simply this a part of the world, however its place in historical past.”
Because the venture goals to protect the previous and develop the long run, Mendiratta stated that know-how can be a important enabler for the venture.
“It’s an enabler first to assist folks perceive the historical past of AlUla, and get to grasp and respect all that it represents over 10,000 years of being chapters of a lifetime,” she stated.
Now we have the exceptional cultural heritage that makes it a residing museum and a real masterpiece for the world.
“Folks can find out about AlUla, regardless of the platform could also be and get a stronger sense of why they need to go to AlUla, however recognize it as a spot and as a group,” she defined.
Mendiratta stated that sustainability practices in AlUla play a substantial position in environmental, financial and cultural improvement.
“Cultural sustainability is about defending and preserving all that AlUla represents, not simply selling it and it from the standpoint of constructing positive that we’ve that group integration for social, financial, cultural and environmental sustainability,” she stated.
Furthermore, Mendiratta stated that there’s a appreciable focus and funding in environmental sustainability.
“Nothing is finished in AlUla and not using a clear evaluation of its match into the grasp plan. Relating to sustainability, we take a look at the influence by way of environmental footprint and the way we are able to engineer the entire important metrics sooner or later,” she added.